Video Tech Spot

Congratulations to David Roman, Robert Vargas and Tiffany Wey from Arizona State University for winning the Video Tech Spot Part B.

Congratulations to Sean Walter, Bryan Simcox and Wesley Peterson of "The DV Rebels" from The University of Advancing Technology for winning the Video Tech Spot Part A.

This is an exciting two-part virtual event. In Part A (Fall) students will use the technology of their choice to create a 30-second TV promotional spot for the Avnet Tech Games 2010 and execute a marketing campaign using Avnet OnDemand. In Part B (Spring) students will develop and run a marketing campaign on YouTube using the TV spot developed in Part A.

1-3 students per team

Unlimited participation from students in any accredited US College or University

No faculty sponsor is required

Please read the Avnet Tech Games IP Agreement. Print and sign the signature page and fax to 480-643-6500. Contact AvnetTechGames@Avnet.com with any questions. The IP agreement must be signed and returned by all registered team members before game materials can be provided.

Registration Deadline:

  • Part A: October 16, 2009 - Registration is closed.
  • Part B: January 22, 2010 - only Fall registered teams may participate.

Disciplines / Skills Recommended:

  • Requirements gathering experience
  • TV Editing experience
  • Graphics experience
  • Screenwriting
  • Marketing
  • Social Media

Event Description:

Part A: Spot Development & Avnet OnDemand Campaign

NOTE: Prior to receiving the packet all team members will need to sign a document indicating that all provided materials and the resulting product are the property of Avnet Inc. and cannot be reused for any purposes if not explicitly approved by Avnet.

By Monday, October 19, 2009 registered student teams will be provided with the following materials regarding the TV promotional spot:

  • Key Messages regarding Avnet Tech Games
  • Purpose of the 30-second spot
  • Expectations for the 30-second spot
  • Press Kit materials
  • ATG 2009 raw Footage package
  • Avnet Logos
  • Technical specifications for the spot
  • TV Spot approval requirements
  • Test marketing plan requirements (Avnet OnDemand)
  • Rules and expectations for the game
  • Blog site for sending any questions

A one-hour conference call will be scheduled on Friday, October 23, 2009 and will be open for all teams to attend. Student teams will have an opportunity to obtain further information on Avnet’s advertising requirements. Students should be ready to ask questions that will help refine what Avnet ‘really’ wants out of this spot. Students will also have the option to ask further questions via a blog site and will have a contact at Avnet that will field those questions.

Student teams will then have until November 13, 2009 to prepare the 30-sec spot using the technology of their choice and their marketing campaign plan for Avnet OnDemand. All entries and marketing plan must be submitted by 5PM Arizona time on November 13, 2009. Avnet will review the submitted entries and provide approval to proceed with the Avnet OnDemand Campaign by November 20, 2009. (Students will be notified if Avnet does not feel that the TV spot is suitable for the Avnet OnDemand campaign.)

The Avnet OnDemand Campaign will run from November 20 to December 18, 2009. Part A will be judged based on how well the TV spot meets Avnet’s needs, creativity of the spot, and the success of the Avnet OnDemand Campaign.

Part B: You Tube Marketing Campaign

All teams that received approval for the Avnet OnDemand campaign in ‘Part A’ will be eligible to participate in ‘Part B’ of this game.

In this part of the game student teams will develop and execute a YouTube marketing campaign. Avnet will post all TV spots for students participating in Part B of this event on YouTube. Students will develop a YouTube Marketing campaign and provide it to Avnet by Friday, January 29, 2010 5PM COB (close of business).

The YouTube marketing campaign will run from January 29 through March 7, 2009. The winning team will be judged based on their marketing plan document as well as measured effectiveness of their YouTube campaign.

The winner will be announced at the Avnet Tech Games, 2010 Award ceremony. In addition, the winning TV spot will be showcased in Avnet’s post event campaign.

Technical Parameters:

End product must:

  • be exactly :30 seconds
  • reflect Avnet’s needs
  • convey the message, provide compelling reason for someone to participate, call to action
  • show overall quality of workmanship in editing
  • be interesting
  • have smooth flowing transitions and audio levels
  • use graphic materials
  • be television quality

Schedule - Part A:

  • Complete Registration - October 16, 2009
  • Avnet Conference Call - October 23, 2009
  • Submit spot and marketing plan - November 13, 2009 5PM
  • Run OnDemand Campaign - November 20 through December 18, 2009
  • Select Winner - December 18, 2009

Schedule - Part B:

  • Submit Marketing Plan - YouTube - January 29, 2010 5PM
  • YouTube Campaign - January 29 - March 7, 2010
  • Select Winner - April 10, 2010*

*Teams not located in the Phoenix area will be able to view the awards ceremony via a webcast.

Awards:

  • Each team member will win a $1,000 scholarships (Spring and Fall).

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    For more information, e-mail AvnetTechGames@Avnet.com or call (480) 643-7657.

    Scholarships and honorariums provided by Carstens Family Funds and administered by the Arizona Technology Council.